Strategic communication across countries, partners and networks

Strategic Communication and Stakeholder Engagement

Many international organisations, networks and initiatives face similar communication challenges: 

  • Clear strategy, but no shared narrative on purpose or expected change that drives commitment across partners or partners, networks and national-level stakeholders
  • Communication focuses on activities and outputs ("what we do") rather than on relevance, priorities or change
  • Central-level messages fail to resonate locally, because national references, realities, or voices are missing
  • High expectations for visibility, but little clarity on which channels or formats actually deliver reach
  • Pressure to show results, but no meaningful indicators to track engagement or reach over time.
  • Digital channels exist, but content, timing, and coordination are often inconsistent.

Communication is often not the problem. Clarity, consistency and coordination usually are. 

The Impact Cabinet helps international organisations turn priorities into communication that partners, networks and stakeholders can understand, multiply and act on.

What I do:

* * Communication for programmes, partnerships and organisational priorities * * 

Supporting institutions, coalitions, networks and organisations to translate strategy into alignment and action:

  • Develop clear narratives anchored in strategic objectives, organisational priorities and intended change
  • Help position priorities, programmes or strategy so they make sense to different audiences and national contexts
  • Translate complex organisational priorities into communication that partners and stakeholders can easily understand, relay and support
  • Coordinate outreach and engagement across stakeholders, partner organisations and governance levels
  • Design communication approaches and coordination processes that remain usable as programmes, teams and networks evolve

Result: Stronger alignment, clearer communication and more consistent engagement across partners and stakeholders.

* * Outreach, public engagement and stakeholder activation  * *

Helping initiatives reach and influence the audiences that matter - decision-makers, partners, practitioners, beneficiaries and communities... - with communication that is clear, relevant and easy to engage with:

  • Make sure communication is not only produced centrally, but also actively relayed, adapted and used across networks and countries
  • Develop outreach approaches that strengthen visibility, engagement and uptake beyond institutional or central-level audiences
  • Translate complex topics into communication that is clear, relevant and accessible for broader audiences
  • Coordinate outreach across digital channels, media, partnerships, events and stakeholder networks
  • Support communication efforts that connect institutional priorities with public understanding and real-world relevance

Result: Communication and outreach that strengthen visibility, engagement and organisational relevance.

About The Impact Cabinet:

The Impact Cabinet is based in Belgium and led by Marianne Fernagut. 

I work with organisations and programmes that need stronger positioning, better coordination across countries and partners, or outreach that better supports wider organisational objectives.

Work ranges from stakeholder engagement and positioning to outreach coordination across media, digital channels, partnerships, events and networks.

I combine strategic thinking with hands-on experience in outreach, stakeholder engagement and multi-channel communication across European and international contexts. I support organisations operating across multiple countries, languages, and governance layers. 

Available for intramuros assignments and project-based engagements. 

"Since she was in charge of this communication campaign, we enter into a new era regarding its outreach to a wide audience. She have always had plenty of useful, and in particular, feasible ideas!"
"She brought a whole new dimension to the meaning of partnership, and we are truly grateful to her."
"She is on top of everything, and it's been great working with her!"

Selected collaborations include communication and dissemination work for initiatives and organisations including:

  • EU Trade Champions Network (European Commission - DG TRADE) 

  • Socially Responsible Public Procurement digital communication campaign (AEIDL) 

  • Pan-European awareness campaigns addressing sensitive societal topics such as domestic violence

  • Corporate sustainability communication in international business environments