Strategic EU Communication for Policy Impact

Many EU-funded projects and policy initiatives face similar communication challenges:

• Clear policy work, but no shared message on purpose or expected change, public engagement remains low.
• Communication focuses on activities and outputs ("what we do") rather than on relevance, priorities, or change.
• EU-level messages fail to resonate locally, because national references, realities, or voices are missing.
• High expectations for visibility, but little clarity on which channels or formats actually deliver reach.
• Pressure to show results, but no meaningful indicators to track engagement, uptake, or reach over time.

The Impact Cabinet helps you develop communication that supports policy implementation and builds lasting stakeholder engagement.

* * Communication for policy delivery * * 

Supporting European institutions and EU funded programmes to create communication that helps achieve policy goals:

• Develop clear messages anchored in policy objectives and intent
• Position EU across contexts
• Design processes that remain usable over time, even when teams or project phases change
• Coordinate communication across stakeholders and governance levels

Result: Communication that creates support for policy implementation, instead of competition or operating in parallel

* * Strategic visibility and outreach * *

Helping initiatives reach target audiences—policymakers, practitioners, beneficiaries—with communication that resonates and drives engagement:

• Translate policy content into clear, audience-specific messages that are easy to understand
• Select tactics that balance content production and dissemination efforts, focusing on channels that deliver results
• Coordinate channels and contributors so messages are not scattered or duplicated
• Maintain coherence across communication channels and formats, including multilingual content

Result: Meaningful visibility that serves policy goals and demonstrates relevance